Marblehead native and fashion designer rides celebrity wave NEW YORK On the third floor of a sparse art gallery,Ralph Lauren Coupon Code 2013
a dozen stylists frantically straightened and slicked the hair of a small army of porcelain-skinned models. A dozen makeup artists painted faces with foundation and smoky eye shadow. Amid the bustle, the woman who should have been the most anxious calmly took it all in. Marblehead native and designer Sally LaPointe, 26, showed her fall/winter 2011 collection at New York Fashion Week on Friday night. But unlike her first show here last fall, this time the eyes of the fashion elite watched closely. Retail buyers, who will decide whether to pick up LaPointe line for their stores, were also in the house. should probably be a lot more nervous, LaPointe said shortly before the runway show, her black hair tucked under a ski hat. I feel good about the line. I feel good about how things are going. It all kind of exciting. Her first collection also caught the eye of stylist Nicola Formichetti, who chose the black dress for Gaga to wear at a much buzzed about Polaroid event in Las Vegas. definitely put her on the map, says Harper Bazaar contributing editor and celebrity stylist Mary Alice Stephenson. press is worth probably a million dollars. The designer spring collection was based on the idea of going mad, and the dresses and jumpsuits were over-the-top, fanciful, and not exactly something the average woman would wear for a night on the town. For her new fall collection, LaPointe scaled back on the craziness. While she showed some flashy pieces, the designer made huge strides toward wearability, or, as LaPointe prefers to say, Modern and feminine, the silhouettes were body conscious and well-tailored, whether it was a curve-hugging red gown or a full-sleeved silver minidress with matching leggings. The reaction to her new line has been swift and positive. Women Wear Daily raved: can sometimes look dated but Sally LaPointe printed silk shirts in white and fiery orange over pants and a cropped red leather jacket were right on for the here and now. They now focus on the designs full time. you get a press jump like that, it creates more buzz, which is huge for us, LaPointe says. is a pretty exciting time. It funny, because when my friends heard that Gaga wore one of my dresses, they just said, about time, because it just makes perfect sense that she would. During red carpet season, top designers pay celebrities thousands of dollars to wear their gowns to award shows and high-profile events. But it doesn have to be a star-studded gathering. Paparazzi photos of a celeb wearing an eye-catching look to a restaurant, boutique, or even a court date can have a huge impact on the fate of a fashion label. The body-hugging white dress that Lindsay Lohan wore to face felony grand theft charges last week immediately sold out thanks to the publicity. at what happened with [fashion designer] Kimberly Ovitz, says Joanna Coles, editor-in-chief of Marie Claire magazine. the fact that it was Lindsay Lohan, and despite the fact that it was a court date, it was still felt like an incredibly helpful moment for Kimberly. There are so many young designers out there, and the challenge for them is to get their name out there. He seen his outfits worn on reality TV, but his star rose tremendously after Oprah Winfrey featured his clothes on her show. can imagine how important something like this is, Lippes said. are constantly looking at celebrities in magazines and blogs.BabyAge Coupons
It shouldn be that important, but it is. The bigger the celebrity, the bigger the exposure, and right now there isn much bigger than Lady Gaga. LaPointe said that she had a slightly different approach in mind as she designed the new collection. She knew the fashion world would be watching, and she wants to keep it that way. think that the meat and potatoes of the collection is that I wanted to make the clothes really wearable, LaPointe says. do have a few show pieces, but I made a stronger push to make clothes that a women would really want. But no matter what happens, her two biggest fans were enthralled during last week show. LaPointe parents, who traveled from Marblehead, sat in the front row watching models strut the runway in shades of red, black, and turquoise. Their shy daughter is now the center of attention.