La Cisa at Made in Steel 2023

Made in Steel, the international Conference & Exhibition dedicated to the steel supply chain, has recently concluded.

Among the halls of 22 and 24 pavilions of Fiera Milano, side by side with large steel producers, transformers, users and in the company of many other categories interconnected with the world of steel, we were there too!

A presence built on content and made alive through words and handshakes, with the intent to join and share not only experiences, but also and above all a commitment to cross-cutting issues such as decarbonization, sustainability, the importance of women in our world and even future generations.

In this vision, in this contemporaneity, we embedded ourselves with an extra-ordinary set-up that not only attracted visitors thanks to its LEDs but through them conveyed and loudly communicated our mission & vision.

On the one side, a personal storytelling mixed with corporate data visualization, all told lightly by simple and effective animations.

On the other side, framing our forklift simulator, two other LED arches displayed technological animations capable of making visitors feel inside a space capsule that transported them to infinite virtual universes and environments, just as endless are the scenarios and machinery that can be recreated in VR training.

At the heart of the set-up, however, was the reception at the welcome desk and two mirrors through which the three values that distinguish us were discovered and were concretized and articulated in 3 variants, one for each day of the event.

Thanks to this concept, which was also well described in the article by Basso Design, a partner of our Marketing & Communication office, we obtained the Steel Awards recognition entitled “Best Communication Stand,” which, as our CEO Paolo Provenzi said during the siderweb interview, is the result of the explicit desire to create a “wow effect” to overwhelm and immerse the visitor in our reality and transmit our DNA.

This was a record edition of Made in Steel 2023, with exhibitors sold out and more visitors than in the year 2019.

A special thanks to all colleagues involved in the design, realization and exhibition of LA CISA at Made in Steel, who with passions and enthusiasm worked hard and put heart and soul into every single moment.

On the other hand, a second special thanks we would like to give to the organizers of the fair, the Teams involved, the suppliers who supported us and last but not least, to all the visitors who stopped by our booth to say hello or to meet us.